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4 April 2007
Wine and food travelers spend, on average £506 per trip, with about one-fourth (23 percent or £126 of their travel budget going towards wine-specific activities. Those considered to be “deliberate” wine travelers spend more of their overall travel budget on wine-related activities (£ 495 average trip cost; £ 178 or 36 percent spent on wine-related activities).
Top 5 destinations for food related travel:
1. California
2. Florida
3. New York
4. Texas
5. North Carolina
Top 5 destinations for wine related travel:
1. California
2. New York
3. Missouri
4. North Carolina
5. Oregon
Source: TIA Edge Research
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